The Clevelander that I am, Lebron James is certainly not my favorite person.
I am happy, however, to hear that he is using his fame for good.
Now, alongside State Farm, James has high school dropouts in his sights. The insurance giant recently launched a program called 26 Seconds, due to the staggering fact that a student drops out of high school every 26 seconds in the United States. The basketball star appears on the 26 Seconds website and helped launch the campaign.
James, who went straight to the NBA after high school, first announced his participation last Wednesday on Duke coach Mike Krzyzewski’s weekly radio show. (Krzyzewski coached James in the 2008 Olympics.)
“First of all, ‘26 Seconds’ is basically an initiative behind kids staying in school,” James said on the show. “Every 26 seconds a kid drops out of school, and that’s not good. I think in America, we all know when kids graduate, they have a better future in life.”
I just hope he realizes that he is a role model for many kids, and that his actions on and off the court do send them a message.